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When your website is brand new, you’re not an established authority yet. To get credibility, you need to get links from credible websites. The combination between the quality and quantity of these links is called domain authority (DA) and gives your credibility score. This is measured on a scale from one to 100. Page authority (PA) is also a scale of one to 100 and measures the credibility on a specific page on your website. Search Engine Marketing is crucial for all companies who want to succeed online. I'm sure at one point or another, you will hear how " Optimizing your site for search engines is crucial". Of course, they aren't fooling you, it is a crucial marketing tactic but, what is also crucial is learning how to use different tools to boost your search engine placements once you've optimized your site for the web . So let's talk about the marketing tactics available to you and implement strategies on how to promote your website the sma...