Anne-Marie Ronsen | Press Release: How To Get A Better Google Ranking For Your Website

When your website is brand new, you’re not an established authority yet. To get credibility, you need to get links from credible websites. The combination between the quality and quantity of these links is called domain authority (DA) and gives your credibility score. This is measured on a scale from one to 100. Page authority (PA) is also a scale of one to 100 and measures the credibility on a specific page on your website.

Search Engine Marketing is crucial for all companies who want to succeed online. I'm sure at one point or another, you will hear how "Optimizing your site for search engines is crucial". Of course, they aren't fooling you, it is a crucial marketing tactic but, what is also crucial is learning how to use different tools to boost your search engine placements once you've optimized your site for the web.

So let's talk about the marketing tactics available to you and implement strategies on how to promote your website the smart way.....

1. Take advantage of the search engines. Submit your site to search engines. There are those that offer services free of charge. You can submit to Google, Yahoo, Altavista, Infoseek, Lycos and other trusted search engines.  You can submit with an interval of 3 to four months. Try a redirection, if you cannot submit the real URL. Keep abreast with this tendency and optimize your website for the newly developing search engines as well.

2. Earn Links, Do not just Build Them. Gone are the days of building links on irrelevant content or going after large volumes of links. Now it’s time to earn links - as the inbound links are the most powerful sign of trust and authority. Getting even a single link on a reputable and relevant website is more beneficial - this tactic leads to attracting referral traffic, sales and branding exposure.

3. Do some reciprocal linking. This is one of the best ways to lead viewers towards your website. In this method, you exchange link with other websites. That way no site is disadvantaged. To find sites, you can again use the search engines.

4. Exchange banners. This is also one of the most productive ways to promote your website. However, they do not bring much traffic. Choose wisely when deciding banner ratios. Some sites are also offering paid banner submission. Decide on the matter cleverly. Select the ones with good traffic to influence your traffic as well.

5. Write articles and press releases. People wants to read news and tips more than reading ads. Moreover, a good number of articles and news releases with your website as footer is a promotional tool. Submit them to high-ranking sites in order to market your site.

6. ROI over Keyword Rankings. Nowadays, it's more effective to track ROI indices rather than obsessing over keyword rankings. Of course, it's always enjoyable to see the keywords on the highest rankings in the search engine results but it's not a reliable indicator that you're running a super efficient SEO campaign. Pay attention to the ROI metrics that really bring leads and conversions.

7. Use meta tags. Always use the same on your site especially on the index page. The essence is that when search engines add up your homepage to their database, what they will look for is a special tag with keywords and description of the page. Give your title, description and keywords to make it easier for the search engines to locate you.
8. Optimize Your Website for Mobile Devices. Mobile optimization should be among your “must-do” strategies. Nowadays, people browse content on their smartphones and tablets more often than PC. And Google knows about it, indeed. It now ranks mobile-friendly and responsible websites higher in the search results. Google even included “mobile-friendly” mentions in mobile search results.

9. Patronize online classifieds. Millions of online ads programs are available in the net. Choose a category where your site belongs and add your site. Resubmit every 2 months to update them.

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Final Thoughts...
When SEO is done right, you will see an increase in quality traffic, which will lead to more conversions and repeat visitors.
There is no fast or magic way to get links back to your site, but the effort is worthwhile, since this is the #1 factor in your search ranking. The best you can do is build interesting content and let people know it exists.
You can also: Link to your site from your social profiles (Twitter, Facebook). If you have an email newsletter, archive it via your email provider's site, so that your own newsletter acts as another site linking to you. If you have a business, put a listing on Yelp, create a Facebook Business Page, and add a listing to Google Local.
The concept of link popularity is extremely important if you want to have any kind of presence online. And, in order to succeed in today's economy, you need to be present online.

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Always Do Good

Remember to always do good in business.  The better you can do for people the more successful you will become.
Don’t meet expectation, exceed it!
Success by choice, not by chance.
- Anne-Marie Ronsen

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