Top 10 Email Marketing Best Practices
Top 10 Email Marketing Best Practices
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Email marketing is the perfect media of advertising for online businesses.
With email marketing, there is no need
for any high costs as sending an email is absolutely free. Building a
power list of subscribers will make sure that whatever you send them is
received and read and not easily deleted. Email marketing will allow you
to earn money online successfully as you build a base of loyal
subscribers.Here are some of the best strategies you should consider implementing into your email marketing campaign:
1. No more “Dear [INSERT NAME HERE]”.
The practice of personalized email greetings is not nearly as effective as it may seem.
Given the high level of cyber security concerns about phishing, identity theft, and credit card fraud, many consumers would be wary of emails, particularly those with personal greetings.2. To help make sure you are sending out a good email marketing message, you need to test it in different formats beforehand. If you are sending out messages that your subscribers cannot read, then you will have unhappy customers who will not be able to view it. So make sure you are not wasting your time and your consumers with emails that will not properly show your message.
3. Use your email marketing campaign to offer customers a personal perspective of your business. Tell a story about how you got started and why you are passionate about your business while giving them a special promotion or offer. It will build trust in your clients and make them more apt to make a purchase from you.
4. Your job is only half finished once you hit the send button for your message. Follow up with any and all available analytic tools you have. Keep an eye out for the effectiveness of your message in terms of response. Follow up on anything that looks like it worked, like tailoring specific offers to sub-segments of your directory.
5. If you have to send out a long message, like a newsletter, use anchor tags near the top. Your subscriber should immediately see the headlines of the individual components of your message. This lets them jump straight to the ones that interest them instead of scrolling over the rest of it.
6. Make responding promptly to emails your top priority. If a potential customer reaches out to you through email, you ought to do everything you can to reply to them within one day. Waiting longer may cost you the customer, and they may mention the lack of response to others.
7. Try getting inspiration from your competitors or other people in your niche. Try signing up for their email campaigns to see what is working for them. This can give you a better idea of what you're up against and why something may or may not be working for your own campaign.
8. Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it'll be worth it in the end to build a reliable contact list.
9. Brand your emails with the same font, logo and colors that your website has. This way, someone reading your email will recognize you as soon as they start reading. This provides consistency in all of your materials, which is good to do because people would rather do business with someone they have come to recognize and trust.
10. Be Consistent With Day and Time
You might think that it does not matter what day or time you send your marketing messages as long as they are delivered in the recipient's inbox. What you do not know is that there are two very important reasons why you should be consistent. As previously mentioned, ISPs are looking at several different factors to add your messages to a Spam list. Being added to this list can damage your chances of succeeding and can cost you money. If the ISP sees that you send messages at odd hours or on different days, you are increasing your chances of getting a Spam flag added to your IP address.Another reason why to stay consistent is because your customers will start to anticipate when they will receive your email marketing messages. If you have compelling content in the message, they are much more likely to open the email to see just what you have to say this time.
Launching
an effective auto-responder campaign can mean the difference between a
struggling business and a wildly successful one.
Building a power list of subscribers and keeping them loyal, happy and responsive is by far the most profitable way to earn money online successfully. Your subscribers will benefit from your expertise and you will be able to profit from them as well. This is an incredible “win-win” situation that will develop into a mutually beneficial long term relationship that can only mean more business for you and aid you to earn money online over and over again.
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What
are your best email strategies and email marketing tips? I would love
your feedback and ideas to make this PR better. Please bust me off a
comment below. I would really appreciate it!
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