Learn How To Leverage Tools That Will Help You Pay Less For Better AdWords Ad Position

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 Nowadays Google’s AdWords has become the main contender for pay-per-click industry leader, Yahoo! Search Marketing Solutions.

If you can afford use both of them. Especially with recent changes made by Yahoo, small business owners with limited budget should have no problem to jump into the ships.

Target Traffic - Drive Traffic from Top Websites‎

Let us take a quick look at how PPC Search Engines work....

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser's site. Unlike some programs, you are not paid per sale or action.

Running an affiliate program has its ups and downs. It is very important to be armed with up to date information and technical know how if you are going to run such a program successfully and with the minimum stress.

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PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor's who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site's recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers' account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers' bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website. 
The Secrets To Bid Lower But Get Higher Ranking

Google’s adwords considering your placement of the search pages based on 2 factors:

- How much you bid and
- How much your ad get click through

Google’s adwords will give you better placement even though you pay for less than your competitors, if and only you get the highest click through rate of all your competitors’ ads.

How to get the highest click through?

Contrary with what people believe, I would say bid more at the beginning. From my personal experience, at first, I bid as lower as I can. But nobody will see you if your ads bury in third pages, especially for competitive terms.

So bid more to get on the first page. You don’t have to be on the first rank, just make sure people can see you.

On this early stage don’t choose contextual targeting option. Contextual targeting option is google adword’s feature that makes your ads displayed on related google’s partners’ content site.
How To Write Compelling Ad Copy That Make People Buy
Here’re 3 clues to help you:

- > Basically, all about writing ad is all about writing benefit.

For instance, you sell digital product through PDF (you can learn more about this by going to www.adobe.com).

In this case you can state about “instant delivery” to your customers’ computer as benefit. Meanwhile ‘PDF distribution’ that made instant delivery possible is feature.

 - > Your ad’s headline should be the most compelling benefit you can offer. For example, “Instant Way To Learn Norwegian Language”

- > Put the price tag in the end of ad. In this way you can make sure that customers that click through your ad is the ones that ready to buy.

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.
Keep tracking your campaign, right after you get higher click through rate drop your bid lower. This way, you can get higher placement but bid for lower without losing your spot.
Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.
However, be careful to set up your budget wisely. Un-proper planning could drain your pocket off in a minute.

The simple way to determine your advertising budget is by asking this question,

how much you can afford to loss?

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