BEST Tips to Make Your Web Design SEO Friendly

BEST Tips to Make Your Web Design SEO Friendly
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No matter what you do, make sure you make a site that you want to visit and written the way humans would want to read it. If you’re gaming the system, sooner or later Google will figure it out and change their formula. You’ll end up plummeting in the search results and wonder why.
Ignore spam and websites that offer to submit your website to hundreds of search engines. At best these are wastes of time or money and at worst they can actually hurt your ranking.
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Keyword Phrases
Keyword optimizing your site is also part of the SEO strategy, although less important than incoming links. The best ways to go about using the right keywords is to use the free keyword tools offered by all of the search engines. These free keyword tools tell you exactly what people are searching for on the internet.

  • Metadata

    When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:
    • Title Metadata
      Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
    • Description Metadata
      Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
    • Keyword Metadata
      Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words.
Try to stick to one subject per page, and stick to one keyword phrase per page. That doesn’t mean you should write stilted text or use odd phrases. Clear writing is both easier to search and easier to read.

Density

One of the things Google looks for when it catalogs pages is the density of the keyword usage. In other words, how often the keyword occurs. Use natural phrasing. Don’t try to trick the search engine by repeating the same word over and over or making text “invisible.” It doesn’t work. In fact, some of that behavior even get your website banned.
Give a strong opening paragraph that says what your page is actually about. This is just good practice, but it may help search engines find your page, too.

Name Your Pages

Give your pages a descriptive name with the <title> attribute. This is vital. Google often displays search results as a link using the Web page’s title. A link called ‘untitled’ isn’t enticing, and nobody is going to click on it. When appropriate, use the page’s keyword phrase in the title.

Links

One of the biggest factors Google looks at is the hyperlink. Google looks at both links to and from your website.
Google looks at the words you use in links to help determine the content of your page. Use links within web pages as a way to emphasize keywords. Rather than saying, “click here to learn more about SEO” you should say: Read more about SEO (Search Engine Optimization).
Links from other websites to your website are used to determine PageRank.
You can improve your PageRank by exchanging text links with other relevant websites. Banner exchanges are not effective, and pages that want to charge you for this service are often known spammers that can hurt your rank.
Links are another area where you shouldn’t overdo it. A page that is nothing but a list of links is spam.

Social Networking

Social networking sites can be a good way to promote a site, but it is unclear how much it will affect your rank directly. Google+ promotion may have the most impact. That said, you may find that a great deal of your traffic comes from social networks, so be sure to make your content social friendly. Add images and give your content interesting titles.

Make Your Graphics Search Friendly

Give your images <alt> attributes. Not only does it make your website more accessible to the visually impaired, it also gives you another chance to place your keywords where Google can see them. Just don’t stuff keywords that don’t belong.

Good Design Is Popular Design

In the end, strong, well organized pages are pages that Google tends to rank higher. They’re also pages that tend to become more popular, which means Google will rank them even higher. Keep good design in mind as you go, and much of the SEO will design itself.
Integrate Social Media into your Website’s Design
Incorporating social media elements into the design of your website will help it to rank better with search engines. When designing your website, make sure that you include your social media icons and, for all of your social media accounts, such as Twitter, Pinterest and Facebook. This will not only rank your site more highly among search engines, but it will also show your potential customers that your company is personable.

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Don’t take your chances on a risky link building scheme. Your website needs to build authority without breaking any guidelines. We offer the SEO website marketing services to accomplish your online goals!

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Please feel free to contact us if you have any questions at all.
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