What IS a Money Magnet Website?

What IS a Money Magnet Website?
 
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A Money Magnet Website can be defined as one that is equipped with an integrated suite of both e-commerce and internet marketing tools in a fashion that will allow you to be the most profitable with the least amount of effort.

Most e-commerce systems are equipped with the following essentials: a shopping cart, acceptance and processing of credit cards, a maintenance system that allows you to add/change products, an order-retrieval system that enables you to fulfill orders.

However, what most of them are lacking are marketing tools. There are several marketing strategies that are essential in the creation of a successful e-commerce web site:
  • email marketing (broadcasting) of prospects/customers,
  • effective use of autoresponders (generate automatic email messages),
  • online newsletter,
  • online form/survey to capture your prospect's email address electronic product delivery (if you sold a digital product),
  • advertisement (ad) tracking,
  • back end sales,
  • affiliate program.
Now, if you had a system that would support the integration of ALL of these marketing tools in addition to the necessary e-commerce essentials, then you would have a Money Magnet Web Site.

 What can you do to obtain a money magnet web site?

Fortunately, there are ways that you can automate your website in much the same way that the big boys do. The best and most cost-effective way would be to sign up with one of the handful of Application Service Providers available on the internet, which provide a shopping cart integrated with a full suite of marketing tools. Normally, the shopping cart and tools are very flexible and can be incorporated into any website.

Are there any other ways to automate your business besides working with a total solution provider?

You can accomplish some level of automation without an integrated shopping cart system, however, it will require manual intervention and of course it would be incomplete. I believe that the most important asset of your e-commerce business is your email lists. Therefore, concentrate on the implementation of a good autoresponder/list server system to "enhance" your present e-commerce website.  There are several good ones on the market.  

Look for providers that allow you to: create multiple lists, add prospects via a web form, email, or manually through a management console, send out an unlimited number of autoresponder messages, send out an unlimited number of email broadcasts, set up and distribute a newsletter.

When setting up your autoresponder system, create one list for your "prospects" and another one for your "customers".  Now, here's where you come in: when a person orders your product, you will have to perform the extra task of logging into your autoresponder system and manually remove them from the prospect list and add them to the customer list.  This action will then trigger your customer autoresponder series of messages to be sent.


Created to make email marketing easy, www.i-AutoResponder.com is a spam-free bulk email marketing tool... SMART I-Autoresponder email marketing tool is fully featured and was built specifically to help automate your follow up marketing, giving your sales team more motivated leads in the process. It will turn more leads into buyers - we guarantee it, or your money back.

We use a 100% double opt-in process for each and every prospect that subscribes to your list to make sure your list is nice and clean. We also automatically take care of sending your confirmation messages, handing removal requests, processing bounced and undeliverable messages, and unsubscribing prospects who might mistakenly mark one of your messages as junk, or spam.

We do all of this, and more for you to ensure that you always have the best quality list, and remain fully compliant with spam laws, and industry-wide best practices.
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Remember, the key to building a successful e-commerce website is to automate your marketing engine as much as possible and drive your prospects and customers back to your web site. This will certainly create a money magnet e-commerce web site for you!
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