An Effective Email Marketing Strategy: Tips You Want To Know

An Effective Email Marketing Strategy: Tips You Want To Know

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Perhaps you are already doing some email marketing. If so, then you are far ahead of all of the businesses who don't do it. Whether you do it now or not, and no matter to what degree you are doing it, having an effective email marketing strategy is absolutely vital to your business reaching its full profit potential.

Email is one of the most basic things computer users use on a regular basis. This means even if they don't do much else, they at least know how to check their email. To be sure, there are a lot of people that get connected just so they can send and receive email. Being able to tap into that is key to internet marketing.

So, the question then becomes what makes a successful email marketing strategy. In short, it's getting people to agree to receive messages from you on a regular basis. The reason that this is so important is that it gives you a captive audience to market to repeatedly. The people on your email list don't have to remember to visit your website to check if you are running a special offer. Nope. All they need to do is see your message waiting for them in their in-box.

At the very least, you should get the email address of everybody that buys from you online; just make it a part of the purchase process. Current customers tend to make up the most responsive lists for future mailings. They have already bought from you, so they are more likely to buy from you again, assuming you have met their expectations.

However, you know as well as anybody that not all visitors to your site are going to buy something. In fact, it's safe to say that the vast majority of them won't buy anything at all when they visit your page. That's just the way the math works out. But does that mean you should just let them go and hope they come back in a buying mood some other time? Of course not! And that's the other way an email marketing strategy can improve the bottom line of your business.

Give non-buyers a reason to sign up for your email list, too. (If at all possible, have a separate list for buyers and non-buyers.) Just because they weren't ready to buy this time, doesn't mean they won't be ready the next time you send out a mailing to them.
Create familiarity with your email messages. Use your logo or come up with a specific style whenever you send out emails to your subscribers. This reassures them that the email is from your company and they will look forward to reading it. If you vary your messages your consumers might get confused when they open it up.
Emphasize the benefits of your product or service whenever possible. Subscribers will want to know what's in it for them, so tell them - in the subject line, in your links, and in your content. Your subscribers will be much more interested in your message if they feel that it can help them in some way.
You've decided the types of email you're going to send. Now it's time to fix an email schedule. How often will you send out emails?
The answer depends on the time and resources you've got available to create emails, and the goals you set for your emails. Whatever schedule you set, it should involve sending out emails on a regular basis. This could be daily, weekly, or monthly:

• Daily emails create an extremely strong bond with your readers. Writing to your subscribers every day can work well if you're a one-person micro-business or blogger, and you want to develop a loyal tribe of regular readers. The downside is that many subscribers will feel overwhelmed by your frequent content and will hit unsubscribe.
• Weekly emails are regular enough that customers aren't surprised to hear from you, yet infrequent enough that they won't feel overwhelmed. If you have the resources to produce a weekly email, it's a good way to go.
• Monthly emails are a solid choice if you plan to make your emails extremely valuable—for example, if every email includes a discount promotion code. They also make good newsletters. As you'll be writing them less frequently, they are a smaller time investment than daily or weekly emails. The main issue with monthly emails is that they're easily lost in your readers' busy inboxes. You're less likely to get noticed.
  

Finally, remember that every mailing you send out should provide value of some kind. You can send out informational pieces that relate to your product, or you can send out sales pieces. But offering value is absolutely necessary to having an effective email marketing strategy.

Launching an effective auto-responder campaign can mean the difference between a struggling business and a wildly successful one.

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How about you? Do you have any other ideas for growing your email list with quality subscribers? Did you find this post useful? Let me know in the comments! Remember that your comments and thoughts are highly welcomed and appreciated.