Relationship Marketing: Differentiate Yourself From Your Competition
Relationship Marketing: Differentiate Yourself From Your Competition
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Quite frankly there are very few ways to really differentiate yourself from your competition.
You make a great product, so do they. You provide top-notch customer service, they do too. So what can you do about it?
Well, here are seven keys you can start applying immediately to differentiate and separate yourself from the pack!
1. Determine your business. What are you selling?
This question isn’t as easy to answer as you may think. For example, Nike is in the sportswear business, but the truth is that when you buy a pair of Nike shoes and a t-shirt at the mall you’re buying a lot more than sportswear — you’re buying an image, a feeling. You're buying the Nike brand. Keep in mind, there’s more to a product than, well, the product. Your brand is what sets your product apart from your competitor’s.
2. Select your market. Who are you selling to?This step is a bit less interpretive as the first, though equally important. Who are you selling to? or more importantly, what do you know about this person? Understanding your consumer is a key to success. What do they do? Where do they hang out? What do they watch on television? These are just a few of the questions that you should be able to answer about your consumer. Knowing the answers to these questions can answer a lot of questions of your own when it comes to a devising a marketing strategy.
3. Create a marketing strategy. How do you speak to these people?This is a culmination of understanding your brand and your consumer. As mentioned in number two, understanding your consumer can answer a lot of questions concerning your marketing strategy: Where should you advertise? What's the voice of your brand? What kind of prices are reasonable for this demographic? In order to engage your consumer, a.k.a. sell your product to them, you must know where your advertisements will be noticed, how to speak to them, and how much they will be able to spend, among many of things. Really, this step should have been combined with the last because who your market is dictates your marketing strategy entirely.
4. Learn by example. Seek advice from those who have done it.There are many books written by professionals who have already started their own business and have been successful in doing so.
5. Positioning. Let’s face it. People want to be associated with and buy from those they believe are the best. Gaining this credibility in your field without a doubt tilts the scales in your favor. This is one of the greatest ways to magnetize your business and lead you on a path to create raving fans.
6. Relationship Building. Consistently stay in tune with and in front of your desired audience - not hard selling, but relationship building. When you truly and genuinely have their best interest at heart, and believe me, they can sense it, you lay the foundation for an insurmountable bond to be formed between you. Remember, customers buy from people not companies!
7. The 180° Marketing Method™. The crux of this methodology is simply to look at what your competition is doing and do something else. Dare to be different. The best way to successfully pull this off is to look into other industries and pioneer their successful marketing ideas and techniques in your industry. I hate to be the one to tell you but, most marketing ideas and techniques have already been done somewhere by someone. So why try to reinvent the wheel. I’m simply saying learn from the success others have had before you – especially by leveraging ideas and techniques that are new to your industry.
Remember, building a successful business in not all about the dollars and cents. Equally as valuable is you brand equity and your ability to engage your consumer, which is only attainable by understanding them. Assuming there is a demand for your product, and you can compete with the other brands, following these seven steps shall guide you in the right direction.
As you look to better leverage customer relationship management in your business, make sure you go beyond speeds and feeds and find a tool that helps humans better connect with humans, via social signals in your customer relationship management system.
There’s a great quote floating around that’s attributed to Zig Ziglar that goes something like this: “There are no traffic jams when you go the extra mile." Applying these seven keys will definitely get you traveling along that extra mile. So while most businesses are out there like lemmings playing follow-the-follower, I challenge you to step it up and dare to be different. Be a leader and go it alone on the road less traveled and I guarantee people will stop and take notice.
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Success by choice, not by chance.
- Anne-Marie Ronsen
VISIT WEBSITE (learn more)
A
coin has two sides, as we know. On one side there is freedom,
admiration, independence, satisfaction and other pleasant features that
stand by strong-willed people. On the other side there are losses, rises
and falls, hatred, tears and more tests you have to pass before you
become successful.
Creating a successful and profitable
business is no easy task. It’s reliant on many outside factors,
including competition, timing and demand, which you have very little to
no control over at the beginning. Assuming all of these outside factors
are in your favor, having a sound business plan can lead to having a
successful business. Quite frankly there are very few ways to really differentiate yourself from your competition.
You make a great product, so do they. You provide top-notch customer service, they do too. So what can you do about it?
Well, here are seven keys you can start applying immediately to differentiate and separate yourself from the pack!
1. Determine your business. What are you selling?
This question isn’t as easy to answer as you may think. For example, Nike is in the sportswear business, but the truth is that when you buy a pair of Nike shoes and a t-shirt at the mall you’re buying a lot more than sportswear — you’re buying an image, a feeling. You're buying the Nike brand. Keep in mind, there’s more to a product than, well, the product. Your brand is what sets your product apart from your competitor’s.
2. Select your market. Who are you selling to?This step is a bit less interpretive as the first, though equally important. Who are you selling to? or more importantly, what do you know about this person? Understanding your consumer is a key to success. What do they do? Where do they hang out? What do they watch on television? These are just a few of the questions that you should be able to answer about your consumer. Knowing the answers to these questions can answer a lot of questions of your own when it comes to a devising a marketing strategy.
3. Create a marketing strategy. How do you speak to these people?This is a culmination of understanding your brand and your consumer. As mentioned in number two, understanding your consumer can answer a lot of questions concerning your marketing strategy: Where should you advertise? What's the voice of your brand? What kind of prices are reasonable for this demographic? In order to engage your consumer, a.k.a. sell your product to them, you must know where your advertisements will be noticed, how to speak to them, and how much they will be able to spend, among many of things. Really, this step should have been combined with the last because who your market is dictates your marketing strategy entirely.
4. Learn by example. Seek advice from those who have done it.There are many books written by professionals who have already started their own business and have been successful in doing so.
5. Positioning. Let’s face it. People want to be associated with and buy from those they believe are the best. Gaining this credibility in your field without a doubt tilts the scales in your favor. This is one of the greatest ways to magnetize your business and lead you on a path to create raving fans.
6. Relationship Building. Consistently stay in tune with and in front of your desired audience - not hard selling, but relationship building. When you truly and genuinely have their best interest at heart, and believe me, they can sense it, you lay the foundation for an insurmountable bond to be formed between you. Remember, customers buy from people not companies!
7. The 180° Marketing Method™. The crux of this methodology is simply to look at what your competition is doing and do something else. Dare to be different. The best way to successfully pull this off is to look into other industries and pioneer their successful marketing ideas and techniques in your industry. I hate to be the one to tell you but, most marketing ideas and techniques have already been done somewhere by someone. So why try to reinvent the wheel. I’m simply saying learn from the success others have had before you – especially by leveraging ideas and techniques that are new to your industry.
Remember, building a successful business in not all about the dollars and cents. Equally as valuable is you brand equity and your ability to engage your consumer, which is only attainable by understanding them. Assuming there is a demand for your product, and you can compete with the other brands, following these seven steps shall guide you in the right direction.
As you look to better leverage customer relationship management in your business, make sure you go beyond speeds and feeds and find a tool that helps humans better connect with humans, via social signals in your customer relationship management system.
There’s a great quote floating around that’s attributed to Zig Ziglar that goes something like this: “There are no traffic jams when you go the extra mile." Applying these seven keys will definitely get you traveling along that extra mile. So while most businesses are out there like lemmings playing follow-the-follower, I challenge you to step it up and dare to be different. Be a leader and go it alone on the road less traveled and I guarantee people will stop and take notice.
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Don’t meet expectation, exceed it!Success by choice, not by chance.
- Anne-Marie Ronsen
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