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The
competition is fierce and ad budgets are tighter than ever. If you’re
looking to boost profits and gain market share, there are some things
you can do to gain a bigger piece of the pie.
Use these fourteen suggestions as a success guide. By following these fourteen simple steps, you have the ability to attract more customers and skyrocket your business.1. Advertise SmartNothing
risked nothing gained... Wise marketers understand the good sense in
trying new advertising methods, but don't go out on a limb to
experiment. Are the advertising campaigns you've been using working,
but not setting off the explosive response rates that you are looking
for? Try this... experiment with about 20 percent of your advertising
budget, and let the remaining 80 percent continue to do its job of
keeping a steady stream of customers coming in. 2. Reduce and MultiplyBig
isn't always better, sometimes quantity is more effective. Try
reducing the size of your current advertisements and run more.
Surprisingly, short ads often generate more response than long ads. 3. Liven up Your AdsTake
a look at your current advertisements. Are they full of active,
lively, colorfully stimulating phrases? Yeah, get rid of all those
boring words and replace them with phrases like...it's as easy as 1, 2, 3... hurry! Don't miss out...Save, save, save!...Act now!... 4. People buy products for the feeling they get from the purchase.
How do you feel when you get a new car? Yeah, excited, proud and
anxious to show it off a little bit. Keep in mind these feelings, and
draw word pictures with your advertisements that will stimulate them. 5. Give them an interesting history lessonSome of the most common products we use today have the most interesting development histories. 6. Pay Your Customers to AdvertiseNothing
is more effective than word-of-mouth advertising. That's right! Your
customers can say it better than you could ever say it, so why not let
them? Yeah, implement a reward program for referrals and watch your
sales climb.7. Say Thank You It
only takes a minute to put a thank you card in the mail to a customer,
but the effects of your thoughtful act can create a loyalty that will
last a lifetime. Yep, we all like to be appreciated...your customers do
too.8. Sell to Your Current CustomersThe
idea that sales growth comes from new customers isn't always true.
Yeah, you can increase sales with the customers you already have! Have
you tried offering them a product that will complement the item they are
buying? What about follow ups? It's a lot easier to sell more to your
current customers than to get new customers through the door. Don't
overlook the potential that's in your store today!9. Combine Items for Special SalesBuying
in bulk is ALWAYS cheaper...or is it? Consumers tend to feel that
buyer in larger quantities is saving them money. Take advantage of that
feeling. Group a few products together and advertise a special sale.
Yeah, customers will feel pressured to shell out the dinero before the
deal expires!10. Surprise, Surprise!Who
doesn't like a pleasant surprise? Yeah we all do, especially after
we've made a purchase that our conscience is telling us we shouldn't
have. Do you want to get rid of those after purchase guilt trips for
your customers? Give them a surprise at the register! They'll leave
feeling like it was their lucky day, rather than struggling with the
after-the-sale blues.11. Count the LossesWhen
we look at sales, we often focus on what will be gained by the
purchase. What about the loss that results from failing to purchase?
Most of us are more affected by losses than by savings. Let your
customers know what they'll be losing by failing to take advantage of
your offer.
12. Use viral marketingViral
marketing is any word-of-mouth or “tell a friend” mechanism that
induces users to re-convey a marketing message to other sites or users.
Leveraged by the power of the web and email, viral techniques can
create exponential growth in your product’s visibility. 13. Customize your productTry to give customers exactly what they want by creating apparently customized versions of your product.
14. Think outside the demographic boxAttract
a new category of customers by thinking outside the box. Consider
gaining younger or older buyers by expanding the utility and style of
your product, e.g., cell phones for ‘tweens, or health bars for seniors.
How many of these
techniques are you using? Try implementing some new strategies and watch
for new results! Yeah, nothing ventured... nothing gained. Sometimes it
pays to take another look at what we're doing, and take it up a notch.
Give these 14 tips a try, and watch your sales skyrocket!
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