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Today the field of search engine
optimization is becoming competitive day by day and backlinking is
gaining popularity as a crucial SEO tool. There are number of factors
determining one’s position on the website and driving traffic towards
your site and backlinking is gaining significance and plays an important
role for SEO. While discussing about the importance of backlinks, they
can be termed as backbone of the website giving it the invisible but
essential support.
Defining
technically backlinks are the inbound links on the website. They are
the links placed on other webpage’s and are directed towards your
website, these are also known as incoming links, inlinks, and inward
links. Quality inbound links add weight to the website popularity and
search engine ranking. 95% of SEO focus today revolves around quality
backlinking. There are a
number of ways to build quality and effective backlinks for your
website. Submitting your site to directories, article sites, Online
Press Releases, placing signature links in the forums, leaving comments
on the blogs etc. are some easiest methods for inbound linking. You can
use reciprocal link exchange program with quality websites to get
related with them.
Two simple reasons could be pointed out why over-reliance on SEO and search engines will kill your business:First, search engines aren’t doing business for you.
They’re doing business for themselves and for their owners. They would
not care if your business took a sudden plummet because of your web
site's loss of rankings. It happens by the thousands each day and search
engines really could care less.Secondly, if a search engine vanished or completely changed direction you’d be left with nothing.
At this point you would’ve lost valuable time and money in focusing all
your advertising efforts in that one single search engine.The
bottom line is to diversify your business strategy. You should always
have a fallback or contingency plan. If you keep and follow other
business tactics aside from SEO, a negative hit on your SEO arsenal will
hurt you, but not completely cripple your business. There are other
techniques such as e-mail marketing, banner ads, affiliate programs and
direct marketing that can play an integral role in your marketing
success. These techniques can prove to be as useful or, depending on
your exact industry, even more useful than search engine advertising
alone.Some techniques to help you diversify your marketing plans are:1) Try an offline contact building or ad mailing campaign.
Prominently display your website's URL on printed materials. This would
lead people to check out your site, and if they like what they see or
find what they need, they may buy from you. Isn't that what you're after
in the first place?2) Don't focus all your strategies on one single technique, such as SEO.
As the old adage goes, don't put all your eggs in one basket. The
basket may fall and you'll break all your eggs. Diversity, diversity,
and diversify some more.3) Never under estimate the power of well-written press releases.
There are many excellent online news submission sites that are being
monitored by the major search engines. If you have a good press release
with a healthy density of those all-important keywords, your press
release (and hence your website) will appear on all search engines' news
features.4) Depending on your specific field of business, there may be online directories
or vertical niche sites that cater to your industry. Seek them out and
submit articles or press releases to them. Customers looking for
information in your industry will find your site if the location is well
targeted.5) Keep your site updated.
You may have regular news or features that search engines will quickly
pick up. If you syndicate parts of your site, you'll reach a wider
audience. A blogging or comment-type area of your site is good because
it allows customers and visitors to write about your services or
products, thus increasing content for your site and improving your
search results. There’s nothing better than free content, right?6) Always keep an eye out on the competition.
Learn from their tactics. See how their tactics are hurting you or
giving you opportunities to offer something more. Then go back and
revise your strategies based on what you find out from your opponents.
7) Linking to the relevant and standard websites enhance your credibility in the World Wide Web.8) When
all has been said and done, it would all boil down to having a website
that has keyword-rich content and relevant incoming and outgoing links.
Long-term ranking rely on this factor more and more with each passing
day. Even if it means hiring a good writer to build your content, do it.
The payoff is priceless.
E-commerce,
Internet marketing, web business, whatever you may want to call it,
might not necessarily be and easy or quick method. In fact, just like
conventional avenues of business, it requires as much planning,
thinking, and foresight to get the results you are after.
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