Anne-Marie Ronsen | Press Release: Online Advertising: An Effective Article Marketing Strategy
Online Advertising: An Effective Article Marketing Strategy
VISIT WEBSITE (learn more)
In order to get the maximum benefit from your article writing they
should have a consistent layout and structure. Follow these tips to give
structure to your content and your articles will have a much bigger
impact and stand a better chance of getting published.
A good article is written in such a way that it pulls the reader in and
guides him through the content. Conforming to a standard format also
makes it easier for article directories and sites that publish content
to pick up your article and publish it. It also contributes to a professional image of you, the writer.
Here are the components of an article and how you should use each one for maximum benefit.
- Title
The
title of your article, like the title of your website, is probably the
most important part of your article. And, much like the title of your
website, you are writing for both the search engines as well as human
beings. For the sake of the search engines, include your main keyword or
keyword phrase in the title. For the sake of your reader, you have to
create a title that will “pull the reader in”. In other words, your
title must persuade the reader to read the rest of your article.
Do not start your title with:
“7 tips for …”
or
“5 ways to …”
The
first 3 or 4 words are the most important, and by doing this you are
wasting important space! Rather use your keyword or keyword phrase at
the beginning, followed by the number or ways, or tips that you are
going to discuss.
For example: Organize your office: 7 tips for never losing that $1000 check again
- Summary or Introduction
The
summary, or description, of your article is often overlooked. This
might be the only piece of text that will be displayed when your article
shows up in an article directory. Sometimes you have the option of
submitting the summary separately, other times the article directory
software simply takes the first paragraph or so of your article. I
suggest that you focus on the first paragraph of your article to provide
you with your summary and introduction at the same time.
Like
the title, it should create curiosity in the mind of your reader to
entice them to read further. Please remember that a good article tries
to solve some problem for the reader – try and describe what problem
THIS article will solve. Describing the problem by means of a story or
example help to make it real in your reader’s mind. A personal example
also helps to establish you, the writer, as a real person and creates a
rapport with your reader.
- Body
The
body of your article will bring across your main solution to the
problem that you have sketched in the mind of your reader in your
summary and introduction. Please remember to stick to ONE topic! It is
very tempting to branch off into different directions, especially if you
are enthusiastic about your area of expertise. If you find that you are
wandering off into other areas, even if they are related to your main
topic, consider saving that information in a scratch pad and make
another article out of the material.
DO use bullet points or subheadings to break up your article.
Bullets and headings catch the eye and once more pull the reader into
the text. But some article directories do not allow HTML code or other
formatting inside your body. My suggestion is that you write for ‘text
only’ as a standard.
- Ending
The
ending should summarise the reasons why the article solves the problem
stated in the title and the introduction. Try and end with an
interesting point or final quote, to invite readers to further
investigate the topic.
- Resource box
The
resource box is the place to write a mini-ad for your site, service or
product. You can send people directly to an affiliate link here, or
direct them to your site. Try to make the link contain your major
keyword or keyword phrase, for maximum ‘backlink’ benefit - if you can.
- more article directories will accept your articles for submission
- you present a professional image that instils confidence in your reader
- your articles will get published on more websites, leading to more traffic
in short, your articles will get the exposure they deserve!
Don’t meet expectation, exceed it!
Success by choice, not by chance.
- Anne-Marie Ronsen
VISIT WEBSITE (learn more)
Writing articles is one of the best ways to promote your service or product since it establishes you as an expert in the field and you can get hundreds, if not thousands of links back to your website.
But not all articles are created equal.In order to get the maximum benefit from your article writing they
should have a consistent layout and structure. Follow these tips to give
structure to your content and your articles will have a much bigger
impact and stand a better chance of getting published.
A good article is written in such a way that it pulls the reader in and
guides him through the content. Conforming to a standard format also
makes it easier for article directories and sites that publish content
to pick up your article and publish it. It also contributes to a professional image of you, the writer.
- Title
The
title of your article, like the title of your website, is probably the
most important part of your article. And, much like the title of your
website, you are writing for both the search engines as well as human
beings. For the sake of the search engines, include your main keyword or
keyword phrase in the title. For the sake of your reader, you have to
create a title that will “pull the reader in”. In other words, your
title must persuade the reader to read the rest of your article.
Do not start your title with:
“7 tips for …”
or
“5 ways to …”
The
first 3 or 4 words are the most important, and by doing this you are
wasting important space! Rather use your keyword or keyword phrase at
the beginning, followed by the number or ways, or tips that you are
going to discuss.
For example: Organize your office: 7 tips for never losing that $1000 check again
- Summary or Introduction
The
summary, or description, of your article is often overlooked. This
might be the only piece of text that will be displayed when your article
shows up in an article directory. Sometimes you have the option of
submitting the summary separately, other times the article directory
software simply takes the first paragraph or so of your article. I
suggest that you focus on the first paragraph of your article to provide
you with your summary and introduction at the same time.
Like
the title, it should create curiosity in the mind of your reader to
entice them to read further. Please remember that a good article tries
to solve some problem for the reader – try and describe what problem
THIS article will solve. Describing the problem by means of a story or
example help to make it real in your reader’s mind. A personal example
also helps to establish you, the writer, as a real person and creates a
rapport with your reader.
- Body
The
body of your article will bring across your main solution to the
problem that you have sketched in the mind of your reader in your
summary and introduction. Please remember to stick to ONE topic! It is
very tempting to branch off into different directions, especially if you
are enthusiastic about your area of expertise. If you find that you are
wandering off into other areas, even if they are related to your main
topic, consider saving that information in a scratch pad and make
another article out of the material.
DO use bullet points or subheadings to break up your article.
Bullets and headings catch the eye and once more pull the reader into
the text. But some article directories do not allow HTML code or other
formatting inside your body. My suggestion is that you write for ‘text
only’ as a standard.
- Ending
The
ending should summarise the reasons why the article solves the problem
stated in the title and the introduction. Try and end with an
interesting point or final quote, to invite readers to further
investigate the topic.
- Resource box
The
resource box is the place to write a mini-ad for your site, service or
product. You can send people directly to an affiliate link here, or
direct them to your site. Try to make the link contain your major
keyword or keyword phrase, for maximum ‘backlink’ benefit - if you can.
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If you follow this simple layout structure (obviously combined with great content!) for your articles you will find that - more article directories will accept your articles for submission
- you present a professional image that instils confidence in your reader
- your articles will get published on more websites, leading to more traffic
in short, your articles will get the exposure they deserve!
*********
Always Do Good
Remember to always do good in business. The better you can do for people the more successful you will become.Don’t meet expectation, exceed it!
Success by choice, not by chance.
- Anne-Marie Ronsen
Do you have any comments or thoughts about this post that you’d love to share
with us? Then please do by using the comment box below. Remember that
your comments and thoughts are highly welcomed and appreciated.
with us? Then please do by using the comment box below. Remember that
your comments and thoughts are highly welcomed and appreciated.
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