Anne-Marie Ronsen | Press Release: Does Article Marketing Still Work?

Does Article Marketing Still Work?
article marketing secret tips and tricks, article marketing strategy, what is article submission, article marketing sites, article internet marketing

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The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic
into one’s site. They have become a key element in making a site work
and earns a profit. A website operator and owner must have the good
sense to include articles in his or her site that will work for them and
earn them the many benefits articles can give to their site.



Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages.
The higher a site ranks the bigger slice of the traffic flow pie he
gets. With a huge number in traffic flow, there are more profits and
more potential for other income generating schemes as well.


This is the only way you can improve your traffic and conversions.

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 But, it is not just about stuffing
your site with articles; they have certain requirements as well. These
requirements must be met to obtain the maximum benefits an article will
provide for your site. A well written article will catch the eyes and
interest of your customers and keep them coming back for more.  They
would also be able to recommend your site to others.


These
are some tips to help you and assist you in making your articles. Below
you will read about four things all articles must have to make it
successful and helpful in making your site a profit earning and traffic
overflowing site.


Keywords and Keyword Phrases

Your
article must always be centered on the keywords and keyword phrases. As
each website visitor goes to a site, there are those who are just
merely browsing but actually looking for a specific something. When this
happens, a searcher usually goes to a search engine and types in the
keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer
and Etcetera). It could be anything they want.


The
most important thing is that you have an article that has the keywords
that are related to your site. For example, if you maintain an auto
parts site, you must be able t have articles about cars and their
parts.  There are many tools in the internet that provides service in
helping a webmaster out in determining what keywords and keyword phrases
are mostly sought out. You can use this tool to determine what keywords
to use and write about.   


Keyword Density

Now
that you have your keywords and keyword phrases, you must use them
fully. An article must have good keyword density for a search engine to
“feel” its presence. Articles should at least have ten to fifteen
percent of keyword density in their content for search engines to rank a
site high in their search results. Getting a high rank is what articles
do best for a site.


The
keyword density is the number of times a keyword or keyword phrase is
used on an article. The number varies depending on the number of words
used in an article. An effective article must have a keyword density
that is not too high or too low. With a very high density, the essence
of the article is lost and may turn off a reader as well as the search
engines. It comes off as overeager. A low number may be ignored by the
search engines.


Good Article Content

As
like what is stated above, you cannot just riddle an article with
keywords. They must also be regarded as good reading materials. Articles
must be able to entertain people as well as provide good information
and help for their needs. Articles should be written well with correct
spelling and good grammar. If you want people to trust you, make your
work good and well thought out.


Most
people respond well to figures, facts and statistics. Try to get great
information and as many facts as you can. A good and well written
article will boost your reputation as an expert in your chosen field or
topic. As more people believe in you. They will be able to trust you and
your products.


Linking Articles

Also
another important thing to remember. If you are going to submit
articles to ezines and/or contribute your articles to newsletters and
other sites, DON’T ever forget to include a link to your site. A little
resource box with a brief description of your site and you should always
be placed right after your articles that you have submitted. If people
like your articles, they will most likely click on the link directing
them to your site.


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