Valuable Tips For Monitoring And Improving Email Deliverability

Valuable Tips For Monitoring And Improving Email Deliverability

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In its simplest terms, email marketing means communicating with consumers through email. But there's a big difference between trying to talk to consumers who never asked to be talked to in the first place, and talking to your own customers, who at some point have said, "Yes, I'd love to hear from you."

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Here are some keys to making sure you get the most out of your AutoResponder campaigns:

• Be sure to add subscription forms to your websites. This helps you capture valuable information from site visitors that otherwise might leave your site without taking the desired action.
• Offer something of value to your subscribers in exchange for them giving you their contact information. This can be a free report, a free download, a coupon, or discount.
• Backup your subscriber lists regularly. The last thing you need is to lose your list of prospects! This list is your gold mine. Protect it.
• Personalize your messages by inserting your prospects' name, email, and other relevant information you have collected from them.
• Target your email marketing list even further by collecting more detailed information such as their phone number, address, etc. Add custom fields to your subscription forms to fine-tune your targeting even further.
• Focus your advertising on directing prospects to your capture pages or your website that has a subscription form. By focusing on lead generation, you can then follow up with your prospect lists over and over again. This will dramatically increase your success rate.
• Manage your prospects responsibly. By sending relevant offers and building credibility with your subscribers, you can reasonably expect your subscribers to stay with you longer. Some of my sales have come from subscribers that had been receiving my messages for more than two years!
•  Offer what they need!
  You can get traffic only when you provide enticing offers or brilliant content. So instead of being distressed for not having a long email list, try to improve the quality as the number of subscribers is actually dependent on what you offer and how.
  
•   Act Wise!
  Sending a bulk of emails every single day doesn’t necessarily mean you have achieved successful email marketing goal. Sending them at a regular interval and targeting the potential clients is actually the trick.

• Keep the Main Message and Call-to-Action Above the Fold: If your main call-to-action falls below the fold, then as many as 70% of recipients won’t see it. Also, any call-to-action should be repeated at least 3 times throughout the email.
  
• Make your "From" name in your messages either your company name or the name of a constact person at your business. Then be consistent in using that name. Many times, the decision to open an email or not is made in a split-second. By using a name that is familiar to your subscribers, you dramatically improve the odds of having your message opened.
  
• Create your messages in both HTML and plain text. When you send only in HTML, approximately 5% of your subscribers will simply receive a blank email due to their email program not being able to display HTML properly.
  
• Avoid using all caps or multiple exclamation marks in your subject line or body. Not only does this make your message appear unprofessional but it will also trigger spam filters which will cause your messages to get blocked.
  
• Don't try to "trick" spam filters by doing things like adding dots to your words (like F.R.E.E.). Email companies employee staff to constantly monitor and manage filters to catch these tricks. Keep your writing professional and always write with regard to the actual human being that will be reading the message when it is opened.
  
• Never miss an opportunity to build your list. Add subscription forms to your web site or blog. When you receive a business card, ask if you can add them to your email list. If you have a brick and mortar business location, place a signup sheet in view of your customers and offer to send them email updates, special offers, coupons, etc...
  
• Conduct a 5-Second Test: Send a copy of the email to a friend or business associate. Can they quickly tell what your call-to-action is? If so, you’re golden. If not, keep working.
• Track your click-throughs using an AdTracker. Knowing how well your messages are generating reader interest can help you maximize your email marketing campaigns. Use an AdTracker for each link to see which messages are getting the best responses and which messages may need some tweaking.
• Comply with opt-out legislation
  Non-compliance can lead to rejection during the Whitelisting process and even legal action, not to mention irritating your customers and getting complaints.
• Never buy an email list... If somebody does offer to sell and send you a bulk list of email addresses, 99 times out of 100 you're getting a spam list. That's a list of addresses of people who have not agreed to receive messages like yours, or a list of extremely dubious quality.
• Remove complaints and unsubscribes from your list immediately
  Complaints count heavily towards your reputation and in turn your deliverability. Failing to unsubscribe customers and having them complain again will cause deliverability issues

• Check for blacklisting

  If you notice problems with your deliverability, check that you are not on a blacklist.
  You can check using a service such as the Lashback Unsubscribe blacklist
  

Key points...
The sending of unsolicited email is forbidden by law and can involve severe penalties for violators. It is governed by the federal Can Spam Law.
You should only send email to a person when they have "opted-in" to receive it. When you collect a person's email address, be sure that you explain how you intend to use their email.  Include a privacy policy on your web site and place a link to it next to your email collection box.
By following these golden rules, you can help assure yourself of success when using AutoResponders.
At i-AutoResponder.com, we take that role very seriously to help your message get through to your audience.

Professionalism and integrity on your part will take care of the rest of the equation.

Created to make email marketing easy, www.i-AutoResponder.com is a spam-free bulk email marketing tool... I-Autoresponder email marketing tool is fully featured and was built specifically to help automate your follow up marketing, giving your sales team more motivated leads in the process. It will turn more leads into buyers - we guarantee it, or your money back.

We use a 100% double opt-in process for each and every prospect that subscribes to your list to make sure your list is nice and clean. We also automatically take care of sending your confirmation messages, handing removal requests, processing bounced and undeliverable messages, and unsubscribing prospects who might mistakenly mark one of your messages as junk, or spam.

We do all of this, and more for you to ensure that you always have the best quality list, and remain fully compliant with spam laws, and industry-wide best practices.

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