Search Engine Optimization Techniques For Your NEW Website
Search Engine Optimization Techniques For Your NEW Website
Click HereIf you've decided that you want to be the one to check your search engine ranking yourself, and to take care of the SEO for your website, you'll need to make a daily habit of performing activities that build incoming links to your website and using the right keywords. Incoming links greatly influence your page ranking. If you can get a high-ranking site to link to your website, you will bypass a great deal of your competition.
There are several well-known strategies that you can employ to improve where you come up in the search results.
1. First of all, do not waste your time or effort on submitting your website to hundreds of search engines.
You don't need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it's own. Four search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.
Not only will this not get you results, it could actually backfire and cause your ranking to go down. However, submitting your site to the right directories can help. Search for directories that are directly related to your business. Check what there page rank is (the higher, the better) and submit your website there.
Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the "SERP's" (Search Engine Results Page) in a methodical as well as ethical manner.
3. Keyword optimization is important. If you aren't familiar with this term, it basically means using the exact words that people are searching for on the Internet in the content of your website. It's very easy to find what terms people are searching for and how often they are searching for them.
You can use any of the search engine's free keyword tools to help you with this. If you are just starting out, you will want to use the uncompetitive keywords (those that don't get too many searches). As you start to build in ranking, you can use more competitive keywords.
How often do you use the keywords you have chosen to target? You should try to use them in main headings, titles or links within your website as well as within the content. However, the usage should not be forced. Your Google web ranking will actually go down if you try to "trick" the search engine by over-using keywords.
4. No one can guarantee a #1 ranking on Google, or any other search engine.
Those who promise such feats will either optimize for such vague search term phrases (such as, "green stunted widgets with purple Polka-dots and icing") that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I'll be polite.
5. Do-it-yourself SEO
Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.
6. Beware of any "shortcuts" or less than ethical schemes that anyone might suggest to further your business goals. When it's all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.
7. This is one of the most overlooked but best of Google ranking tips. Join forums that are relevant to your industry. When you participate in forums and include the link to your website in your signature, you will get links back to your website.
8. Create an ezine (or newsletter). Taking the time to create a newsletter that you can send out to subscribers is definitely worth it. This keeps your visitors up to date with what you are doing and brings them back to visit your website on a consistent basis. You can also submit your ezine to an ezine directory which will link back to your website and give you more free incoming links.
9. Take advantage of article marketing. If you can create (or hire someone to do it for you) articles that pertain to your business, with your website information at the bottom, and submit them to article directories, you will get more traffic and links.
10. All incoming links are not created equal
Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn't carefully screen the links and websites they are coming from will, in the long run, do more harm than good.
If Google sees that you have other sites linking to yours, it signifies to them that your content is valuable and must be worth sending visitors to. The more links, and the better the quality of the links, the better your ranking will be. If you have other high-ranked sites (that are relevant to your business) linking to you, you will get a boost in your ranking.
11. You can also submit your site to social networking sites. When people bookmark your site, Google sees that as a thumbs up and raises your ranking.
Hopefully these eleven Google ranking tips will help you achieve the ranking and traffic you're aiming for.
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