What’s Your Strategy To Get Qualified Buyers To Your Site?

What’s Your Strategy To Get Qualified Buyers To Your Site?
 
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The World Wide Web has become an integral part of our lives. It has penetrated so deeply into our daily living that people now turn towards the World Wide Web for buying clothes, books, electronic equipment etc.
When you have a small home-based business, and are basically just starting out, there are many great ways to make a large leap ahead.
There are several ways how to get more clients and earn more money. Here are some of them...

1. Affiliate marketing
Affiliate marketing consist in relationship between web site owners and merchant. Web site owners put merchants advertisement (usually text link or banner) on their page and merchant pays commission from each deal to the site owner. The advantage of this promotion method is the fact that you can never loose your money for inefficient advertising because you pay only in case you earn some money. If you want to start your own affiliate program you can buy one of many available scripts or use some of affiliate networks like Link Share, jvZOO or Commission Junction.

2. Search engine optimization (SEO)
Search engine optimization is one of the most effective (and one of the hardest) ways how to get the large number of very good targeted customers. If you are a search engine optimization specialist, make a SEO analysis and optimize your web site for some effective keywords. If you know nothing about SEO try to find some basic information on Internet and optimize for easy keywords or hire some SEO company. The advantage of search engine optimization is the fact that you get the visitors who want to buy the goods (or services) which you offer. The disadvantage is the long time necessary for successful optimization.

3. Pay per click (PPC)
There are several search engines offering pay per click program. Advertiser choose the keyword and the bid. If the visitor search for this keyword, advertisements targeted for this keyword are displayed. If more advertisers select the same keyword the advertisements are sorted by the bid (except google AdWords, there the advertisement position depends on the bid and click rate). The big advantage of pay per click system is the fact that you can start your campaign during a few minutes.

4. Banner exchanges
You include a HTML code to your web site and each time somebody visits the site where the HTML code is placed a banner will be displayed and you get some credits (usually 1/2 - 1 credit depending on the exchange ratio). For each credit you "earn" your banner will be displayed on another banner exchange members page. This type of promotion is good for branding but it will increase your traffic just about 0,1 - 1 % only (depending on click rate of your banner) so always combine this method with another strategies.

5. Promotional coupon codes
Everybody is happy for a free gift or some discount and a lot of online marketers take advantage of this fact. So why don't make your customers happy too? There are many promotional coupon code directories on Internet. Put your coupon code to most of these web sites. Try combination of promotional coupon codes strategy and affiliate marketing. Give away to your publishers promo codes or special affiliate link. If the visitor click this link he gets some discount, free gift, free shipping or another benefits.

6. Using an 800 number is also an excellent way to build credibility and remove a sales barrier. Picking up the tab on calls from potential clients is a polite gesture and may encourage a potential buyer one more reason to call. Toll-free numbers are easy to obtain these days and can cost around 8 cents per minute - a small price to pay for building confidence in your audience. Simply answering the phone can be the difference between a sale and a lost sale.

7. Promoting your content on social media is another great way to drive qualified buyers to your website. Social media is a place where sharing is encouraged and more than likely, through social media promotion, your content will have a wider reach. 

What strategies have worked for you? How have you been able to increase the quality of traffic to your website? Leave us a comment and let us know!
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