Optimize Your Video for the Best SEO Results

Optimize Your Video for the Best SEO Results
 
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Make sure that your marketing video will be found by the search engines. It is not as easy for the search engines to crawl video as it is text so you will need to make sure you use a couple of keywords in your title and then use matching keywords in the title tag. You should also submit a video sitemap, which will create an index of videos that are on your site, making Google’s job a little easier.

YouTube search algorithms are not the same as Google search algorithms.

Here are five tips to help you get the most out of your SEO Video Marketing...

1. Create an engaging video title with SEO in mind... or, check here for MORE details.... wBacklink.com

2. Make sure you use your keywords in the title, video description, and keyword tags

3. Include at least one link in the description of the video that goes back to your website. You will generate VIRAL referral traffic

4. Share the video on YouTube and then post it on your site.

5. When you are posting on your site, always include a transcript of all of your videos. This can be labor intensive but it is worth the time because over the long term your SEO will benefit from it.

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When it comes to keyword strategies, there is all kinds of information available online. But let’s look at some of the basic keyword strategies you’ll want to use with your online marketing videos to get the most out of them.

* Use the text pages on your website as a map for Google. This will assist the search engines in figuring out what each of your videos is about. You should embed your videos into your text pages on your website that are relevant to the videos you have posted.

* To optimize your YouTube videos, you need to make certain to keywords in your video tags, descriptions and titles.

* You should target specific keyword phrases not just words. For example, rather than using ‘cakes’ as your keyword for your organic bakery, use ‘cake with organic icing’ for a higher chance of you showing up on the top of the search engine results.

* Think carefully about what keywords would be best for your marketing video. Take advantage of the numerous keyword tools that are available. Many of them are free. Choosing good keywords is very important to your search engine placement.

* Consider using keywords that are not as popular or that are misspelled. This can help increase your placement in the search engines and move you up the search engines. Of course, these should not be some obscure word that’s only looked up once in awhile, as this will not be of any benefit. However, words like centre and center both are commonly looked up

Many online marketing video beginners overlook the importance of keywords not fully understanding that their title, short description, and tags are what are going to place them in the search engines and what are going to helps potential viewers find their video.

They become so focused on creating a good video they forget about the importance of keywords. Then they become frustrated and disappointed when they do not get the results they were hoping for. Don’t let this be you.
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