Online Video Marketing Strategies For Beginners
Online Video Marketing Strategies For Beginners
Click HereOnline video marketing has become the latest epidemic when it comes to marketing tools. In fact, it has gone viral. If you haven’t given online marketing videos a try yet, you should, as there are plenty of benefits you can enjoy and increased sales are one of them. Let’s look at what your video should accomplish for you.
It Should Introduce You
A video is a powerful tool that allows you to present a polished you. You can polish your online marketing presentation and then create a flawless delivery that puts in you in the best light with your potential customer.
Establish That You are an Expert in Your Field
When you create your online marketing video you should focus on showing your viewers your expertise. This is much easier to do with a video than text content. Adding videos that establish you as an expert to your website, blog and/or email marketing can be highly beneficial.
Maximize Your SEO Benefits
In the past, as far as SEO was concerned, videos were actually a liability. But that is not that case any longer. Today, videos are more than fifty times more likely to be on the first page of a surfer’s search. There are three main ways a marketing video can give you a major SEO boost.
1. There is
far less competition with video compared to text content. There are
millions of text pages competing for the top SEO ranking, but only
thousands of video pages competing for the same space.
2. Videos
are ranked much quicker than text content. It takes hours for videos to
get ranked and weeks for text to get ranked. That also gives video the
ability to be very current.
3. Videos
often go viral. It is much more likely that a person will share a video
than text. This is especially true when you put together a really good
video.
Let’s start by sharing with you the 8 secrets you need to know to have a successful online video marketing campaign.
Step #1 Always be First
Always be first. Be the first to bring news, be the first to address a topic, be the first to bring new technology to your viewers… you get the idea. When you are the first you get more views – it’s really that simple. Promote your video every way you can – on your website, Facebook, Twitter, Google +, etc. You can really rack up the likes this way and that can help your video place better, which means more people see it and more likes happen – this is the vicious circle you want to be on!
Step #2 Do the Necessary Research
We all like to go from point A to point B as quickly as we can, and in the rush to get our online video completed many fail to do the proper amount of research. The end result is disappointment. By taking some time initially to do your research you’ll save time, avoid disappointment and achieve ‘success’ much faster.
Step #3 Take the Time to Plan
A smart person once said, “Those who fail to plan, plan to fail.” Is that you? This is especially true with video marketing. Don’t believe me? Just take five minutes to check out a few of the videos available and it won’t take long for you to find confusing, mixed up, disjointed videos that completely fail to engage you. Sadly, it’s the biggest mistake that beginners make. Take your time and created a streamlined flow of information that the viewer can easily understand.
Step #4 Execute Your Plan
Here’s where you succeed or fail – it’s where your viewers will see just how much effort you put into research and planning. However, that said, even when you do your research and planning properly if you do not have the necessary equipment, resources, and skills to create an online marketing video you can still fail here. Make sure that your ability and your ambition match. Start small for your first video, grow your skills and you’ll enjoy success.
Step #5 How Can You Improve
This is the step that separates ‘the men from the boys’ – it’s what separates the amateurs from the professionals. If you put together one or two marketing videos and they get disappointing results, so you quit, you were never in it to win it! But if you learn from your mistakes, find out how you can improve, before long you’re a real pro and before long, you’ll be reaping the benefits of your efforts.
Step #6 Ask the Experts
One of the best-kept secrets by those who are highly successful with their online video marketing is that they aren’t afraid to seek help from the experts. They don’t try to go it alone! There are all kinds of free and low cost help out there so why set yourself up for failure because you are too proud to take the help.
Always be first. Be the first to bring news, be the first to address a topic, be the first to bring new technology to your viewers… you get the idea. When you are the first you get more views – it’s really that simple. Promote your video every way you can – on your website, Facebook, Twitter, Google +, etc. You can really rack up the likes this way and that can help your video place better, which means more people see it and more likes happen – this is the vicious circle you want to be on!
Step #2 Do the Necessary Research
We all like to go from point A to point B as quickly as we can, and in the rush to get our online video completed many fail to do the proper amount of research. The end result is disappointment. By taking some time initially to do your research you’ll save time, avoid disappointment and achieve ‘success’ much faster.
Step #3 Take the Time to Plan
A smart person once said, “Those who fail to plan, plan to fail.” Is that you? This is especially true with video marketing. Don’t believe me? Just take five minutes to check out a few of the videos available and it won’t take long for you to find confusing, mixed up, disjointed videos that completely fail to engage you. Sadly, it’s the biggest mistake that beginners make. Take your time and created a streamlined flow of information that the viewer can easily understand.
Step #4 Execute Your Plan
Here’s where you succeed or fail – it’s where your viewers will see just how much effort you put into research and planning. However, that said, even when you do your research and planning properly if you do not have the necessary equipment, resources, and skills to create an online marketing video you can still fail here. Make sure that your ability and your ambition match. Start small for your first video, grow your skills and you’ll enjoy success.
Step #5 How Can You Improve
This is the step that separates ‘the men from the boys’ – it’s what separates the amateurs from the professionals. If you put together one or two marketing videos and they get disappointing results, so you quit, you were never in it to win it! But if you learn from your mistakes, find out how you can improve, before long you’re a real pro and before long, you’ll be reaping the benefits of your efforts.
Step #6 Ask the Experts
One of the best-kept secrets by those who are highly successful with their online video marketing is that they aren’t afraid to seek help from the experts. They don’t try to go it alone! There are all kinds of free and low cost help out there so why set yourself up for failure because you are too proud to take the help.
Step #7 Be Inspired
Online videos are everywhere these days. In fact, it’s becoming hard to find something that’s interesting and new. It can be tough to find a catchy topic, to find a new perspective. Here are some ideas on brainstorming for new video ideas.
* Take advantage of the YouTube comment search, which offers a real time search.
* Take advantage of the YouTube suggest to get a glimpse into the behavior of video viewers
* Use advanced search operators that YouTube offers such as wildcard and synonym
Online videos are everywhere these days. In fact, it’s becoming hard to find something that’s interesting and new. It can be tough to find a catchy topic, to find a new perspective. Here are some ideas on brainstorming for new video ideas.
* Take advantage of the YouTube comment search, which offers a real time search.
* Take advantage of the YouTube suggest to get a glimpse into the behavior of video viewers
* Use advanced search operators that YouTube offers such as wildcard and synonym
Step #8 Plan Your Opening and Closing
Your opening or greeting and your closing or call to action need special attention to make sure that they are effective and create what you need. Your greeting needs to be short and to the point telling the viewer who you are and your company name. Your closing or call to action needs to be effective in order to get your viewers to do what you want, otherwise they could be lost forever.
Your opening or greeting and your closing or call to action need special attention to make sure that they are effective and create what you need. Your greeting needs to be short and to the point telling the viewer who you are and your company name. Your closing or call to action needs to be effective in order to get your viewers to do what you want, otherwise they could be lost forever.
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