The Internet Has Changed HOW People Do Their Business

The Internet Has Changed HOW People Do Their Business

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Want to boost profits and gain market share? Here are some things you can do to gain a bigger piece of the pie.

The competition is fierce and ad budgets are tighter than ever.  If you’re looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie.
1. Establish a sound affiliate program

If it is just another affiliate program, then don't expect to have different results. Focus on building a sound affiliate program, with the tools and materials to support affiliates to promote a program easily. After all, affiliates work like clockwork and should be seen as a team. Provide them with the right promotion tools and they will more likely promote the program.

Give the customers an option to join the affiliate program after purchase. Satisfied customers are one of the best marketing for any business. Spread the good words through word of mouth. Best of all, they are paid just for doing that.

2. Follow-up after first purchase

The hardest task in any business is acquiring the first sale. Make sure that capturing customers' name and email addresses are the least information gathered from a sale. With that information in hand, follow-up with existing customers, probably through an automated mechanism like timely autoresponder.

This effort has been proven to decrease refund on products and increase customers' satisfaction. Every once in a while, mention a related product that might be of interest to the customers. Write a review and provide real results. Such promotion is extremely inexpensive, but very effective in practice. The product can be anything, including an affiliate program.

3. Use up-sell technique

Just before a customer check out to the payment gateway, prompt for optional upgrade to the better, bigger, or nicer product for a fairly steep discount, preferably not available elsewhere.

A certain number of customers will choose the option, which translates into additional sales, almost without additional effort.

4. Provide discount coupons

Coupons urge customers to come back and shop. Promotional coupons work for both advertising and some forms of joint venture. Customers love to know that they get lower price for what they buy. Coupons make it so real and tangible.

5. Cross-promote with other related products

There is no limit as to how this could be accomplished. Joint venture with other business or even competitors is feasible as long as it brings a win-win situation.

One example would be to give away sample of other product or service as part of the whole package. As long as the sample is relevant to the customer, this promotion could only be seen as an added value instead of pure advertising.

6. Use viral marketing
Viral marketing is any word-of-mouth or “tell a friend” mechanism that induces users to re-convey a marketing message to other sites or users.  Leveraged by the power of the web and email, viral techniques can create exponential growth in your product’s visibility.

7. Customize your product
Try to give customers exactly what they want by creating apparently customized versions of your product. Exploit the latest technological advancements in media to underscore your message. For example, explore the use of audio chips in magazines, brochures or mailers. The novelty of these devices gets people talking, and there’s that “V” word again (viral marketing).

8. Promote product sharing; Show your product being used by experts!
If possible, establish your product as the one used by recognized experts in the field. Establish the fact that your product is generically in a class by itself. 

9. Think outside the demographic box
Attract a new category of customers by thinking outside the box.  Consider gaining younger or older buyers by expanding the utility and style of your product, e.g., cell phones for ‘tweens, or health bars for seniors.

The core of every business is sales. Many of the strategies to increase sales offline are applicable online, but not all of them. On the Internet, everybody can effort to fail fast and learn from it. Better still, after years of testing and tracking what works online, people can just learn from other people's experience and cut the learning curve tremendously.

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How many of these techniques are you using? Try implementing some new strategies and watch for new results! Yeah, nothing ventured... nothing gained. Sometimes it pays to take another look at what we're doing, and take it up a notch.

There are many other tactics to increase sales but above tips have been proven to work again and again. Give these PROVEN tips a try, and watch your sales skyrocket! Choose one at a time and take action. Good luck.

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