Anne-Marie Ronsen | Press Release: Email Marketing Is All About Getting The Basics Right

Email Marketing Is All About Getting The Basics Right email newsletters, how to make money online, Email Marketing Plan, email marketing service, autoresponder, email newsletter software, email marketing, how to build a list, email marketing tutorial

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The key to using an opt-in list effectively is to develop quality and quantity.
You can without doubt, use opt-in mailing lists to create HUGE amounts
of money online each and every month, and as an Internet Marketer they
should become a VERY integral part of your success online. If you've
struggled with this, this article will reveal some of the most effective
methods used to build an opt-in list. If you're not using these
methods, you're leaving cash on the table every single week.

It is a well-known fact that the use
of the internet has opened up an entirely new way for businesses to
interact with customers. Email marketing is one of the most effective
ways to keep in touch with loyal customers and to reach potential
customers.

When it comes right down to it, email marketing is all about getting the basics right.

1. 
   
   Only send emails to people and businesses who have requested to receive them.
   Otherwise, you are spamming (sending unsolicited commercial email)
   which will undoubtedly get your emails blacklisted, blocked, and
   trashed.
2. 
   Only send content that is relevant to what the receiver has requested.
   When someone requests information from you, they are placing their
   trust in you that they will receive relevant information. Violating that
   trust can quickly cause your prospects to unsubscribe.
   
   
   
3. 
   Be consistent with your sending schedule, whether daily, weekly, bi-weekly. As your subscribers become familiar with your consistency, their trust in you (and your value to them) are increased.
   
   
   
4. 
   For best results, I recommend send in
   business emails on Tuesdays through Thursdays. Business emails sent on
   Mondays can easily be lost in the weekend clutter. Business emails sent
   on a Friday can easily be ignore in the rush to get away from the office
   for the weekend.
   
   
   
5. 
   
   Keep Your Email 500-650 Pixels Wide: If you go wider than 650 pixels, then you’re asking users to scroll horizontally to read your entire message. That’s a no-no.
6. 
   
   Use Auto-Responders for Opt-Ins: Be
   prepared for your readers to forget they opted in. Set up an
   auto-responder that reminds people they opted in to your email database.
   The auto-responder should be sent out 1 day, 5 days, and 10 days after
   the person registers. Each auto-responder email should include
   additional content or bonus material to reward the reader for opting in.
7. 
   Keep the Main Message and Call-to-Action Above the Fold:
   If your main call-to-action falls below the fold, then as many as 70%
   of recipients won’t see it. Also, any call-to-action should be repeated
   at least 3 times throughout the email.
   
   
   
8. 
   Make your "From" name in your messages either your company name or the name of a constact person at your business.
   Then be consistent in using that name. Many times, the decision to open
   an email or not is made in a split-second. By using a name that is
   familiar to your subscribers, you dramatically improve the odds of
   having your message opened.
   
   
   
9. 
   Create your messages in both HTML and plain text.
   When you send only in HTML, approximately 5% of your subscribers will
   simply receive a blank email due to their email program not being able
   to display HTML properly.
   
   
   
10. 
    Avoid using all caps or multiple exclamation marks in your subject line or body.
    Not only does this make your message appear unprofessional but it will
    also trigger spam filters which will cause your messages to get blocked.
    
    
    
11. 
    Don't try to "trick" spam filters by doing things like adding dots to your words (like F.R.E.E.).
    Email companies employee staff to constantly monitor and manage filters
    to catch these tricks. Keep your writing professional and always write
    with regard to the actual human being that will be reading the message
    when it is opened.
    
    
    
12. 
    Never miss an opportunity to build your list.
    Add subscription forms to your web site or blog. When you receive a
    business card, ask if you can add them to your email list. If you have a
    brick and mortar business location, place a signup sheet in view of
    your customers and offer to send them email updates, special offers,
    coupons, etc...
    
    
    
13. 
    
    Conduct a 5-Second Test:
    Send a copy of the email to a friend or business associate. Can they
    quickly tell what your call-to-action is? If so, you’re golden. If not,
    keep working.
14. 
    Track your click-throughs using an AdTracker.
    Knowing how well your messages are generating reader interest can help
    you maximize your email marketing campaigns. Use an AdTracker for each
    link to see which messages are getting the best responses and which
    messages may need some tweaking.
    
    

Created to make email marketing easy, www.i-AutoResponder.com is a spam-free bulk email marketing tool... SMART I-Autoresponder email marketing
tool is fully featured and was built specifically to help automate your
follow up marketing, giving your sales team more motivated leads in the
process. It will turn more leads into buyers - we guarantee it, or your
money back.

We use a 100%
double opt-in process for each and every prospect that subscribes to
your list to make sure your list is nice and clean. We also
automatically take care of sending your confirmation messages, handing
removal requests, processing bounced and undeliverable messages, and
unsubscribing prospects who might mistakenly mark one of your messages
as junk, or spam.

We do all
of this, and more for you to ensure that you always have the best
quality list, and remain fully compliant with spam laws, and
industry-wide best practices.

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How about you? Do you have any other ideas for growing your email list with
quality subscribers? Did you find this post useful? Let me know in the
comments!