Anne-Marie Ronsen | Press Release: Email Marketing Tips: How To Build An Email List From Scratch

Email Marketing Tips: How To Build An Email List From Scratch
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Building a mailing list for your e-mail marketing campaign can be difficult.
It is often easiest to target friends, family, and current customers to
establish a targeted mailing list. Often e-mail lists grow because
customers forward the e-mails to their friends. So let you customers
help your list grow! Don't forget to include a "Subscribe" link in the
e-mail so that interested parties can sign up with minimal trouble.
Be persistent.
Studies show that it takes a minimum of 7 to 8 impressions before your
advertisements will take effect on a potential customer, and it could
take many more. You need to touch base with your customers at least once
every few weeks, and assume they will not buy your product or even
click your links for several iterations of messages.



Take timing into consideration as to
when your messages are sent. Try and time your messages for when readers
are likely to be reading. For consumers, this is probably evenings and
weekends. For business clientele, weekday mornings are more ideal.
Emails sent in off hours can get buried further down in inboxes than
will likely get attention if someone is deleting a bunch of messages at
once. Do not forget about time zone differences either.



Show your subscribers respect by not
sending them tons of unwanted emails. Two or three email messages a
month should be all that they receive from you. If you are flooding
their email boxes, not only it will not be appreciated, but it will be
highly unlikely they will buy anything that you are selling.


Create familiarity with your email messages.
Use your logo or come up with a specific style whenever you send out
emails to your subscribers. This reassures them that the email is from
your company and they will look forward to reading it. If you vary your
messages your consumers might get confused when they open it up.


Emphasize the benefits of your product
or service whenever possible. Subscribers will want to know what's in
it for them, so tell them - in the subject line, in your links, and in
your content. Your subscribers will be much more interested in your
message if they feel that it can help them in some way.


You've decided the types of email
you're going to send. Now it's time to fix an email schedule. How often
will you send out emails?


The answer depends on the time and
resources you've got available to create emails, and the goals you set
for your emails. Whatever schedule you set, it should involve sending
out emails on a regular basis. This could be daily, weekly, or monthly:


  • Daily
    emails create an extremely strong bond with your readers. Writing to
    your subscribers every day can work well if you're a one-person
    micro-business or blogger, and you want to develop a loyal tribe of
    regular readers. The downside is that many subscribers will feel
    overwhelmed by your frequent content and will hit unsubscribe.

  • Weekly
    emails are regular enough that customers aren't surprised to hear from
    you, yet infrequent enough that they won't feel overwhelmed. If you have
    the resources to produce a weekly email, it's a good way to go.

  • Monthly emails are a solid
    choice if you plan to make your emails extremely valuable—for example,
    if every email includes a discount promotion code. They also make good
    newsletters. As you'll be writing them less frequently, they are a
    smaller time investment than daily or weekly emails. The main issue with
    monthly emails is that they're easily lost in your readers' busy
    inboxes. You're less likely to get noticed.


Give your customers the option to read
your emails in a text-only format. Many people may not have the ability
to view images that are embedded into the email. Some images are even
blocked by servers before they reach the customer. If you create a text
option, they will not be excluded from enjoying the benefits of your
email marketing campaign.



Launching
an effective auto-responder campaign can mean the difference between a
struggling business and a wildly successful one.
It is a well-known fact that the use
of the internet has opened up an entirely new way for businesses to
interact with customers. Email marketing is one of the most effective
ways to keep in touch with loyal customers and to reach potential
customers. Use the techniques and tips from the article above to create
an email marketing strategy for your business.



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How
about you? Do you have any other ideas for growing your email list with
quality subscribers? Did you find this post useful? Let me know in the
comments!

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