How To Create A Successful SEO Friendly Website

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There’s
no question that ranking higher than your competitors on Google is a
must. But, what if you don’t know to create a successful SEO friendly
website that will get your e-commerce site to the top? If you’re missing
out on clicks, you’re probably also missing out on sales.
Tips for
Search Engine Optimization are widely sought after as this is a crucial
aspect to generating traffic and income from your website. SEO experts
will focus on different tips that have helped themselves or their
clients to be profitable. Here are some that they all agree on.

1.
Don't put any time or effort into a website without first taking a look
at your search engine optimization strategy. Your efforts will be
wasted if you do so.


2. On the other hand, you can do all of
the SEO that you want but if it is not based in good quality content,
then this is also a waste of time.
Content is the best optimization.
Any type of optimization is effective only in combination with high
quality and unique content. Ideally, the text contains keywords that
highlights the overall theme of the post.  The content should be
understandable and readable. Use your keywords wisely. Text should be
written primarily for visitors, not for search engines.
Make sure
that the content you are offering on your website is original, valuable
and problem-solving. This will bring in the best kind of links -- the
organic ones. People will link to you naturally because you have
something of value that they want to provide to your readers. Updating
your content will increase your rankings. Try to add fresh, useful
content to your pages on a regular basis. The search engines favor this.
The "look and feel" of your website is also important, but not as
important as the content. However, photos, graphs, pictures, or images
and an easy-to-navigate site will help you in terms of SEO.

3.
Make sure that you include an original title tag on every page of your
site, and make sure that it includes your keyword. Many people make the
mistake of putting the name of their company in these titles but in
general your company name will not get too many searches while your
keywords will.

4. Don't forget internal linking. When you use
anchor text within your site, make sure that the linked text is a
keyword or keyword phrase, and not something like "click here".

5.
This is one of the more overlooked tips for search engine optimization.
Most people think of link-building in terms of quantity. But the
reality is that the quality of the incoming links are much important
than the quantity. One simple link from a high-quality site can offer
you much greater results than lots of poor quality links, which can
actually hurt your ranking.
6. Use short permalinks, including keywords. Use an understandable permalink.  Instead of http://yourwebsite.com/page-id?495/ use http://yourwebsite.com/nadia-comaneci-new-york/.
Please note that only the first four words in a permalink are relevant.
Google doesn’t care about any succeeding words in your permalinks.

7.
Broaden your way of communicating to include video, powerpoints,
podcasts, news, press releases, social content and so forth. The more
different ways you can communicate what you have to offer, the better
you will look in the eyes of the search engine. If you were to choose
just one other form of communication, let it be video. Video is
extremely hot and growing in popularity every day.

8. Make it
easy for your visitors to increase your site's ranking. Add what can be
termed "viral components" to your web site or blog such as bookmarking,
reviews, ratings, visitor comments, and sharing tools.
9.  Mobile Version of Website
It’s really important to have a mobile-friendly version of your site.
Need some convincing? Check out these stats:
31% of mobile Internet users “mostly” go online using their phones (Pew, 2012)
61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site (IAB)
58% of mobile users expect mobile sites to load as quickly or faster than desktop sites (Google, 2011)
Many
companies have had issues with the mobile versions of their websites.
Because they produced duplicate content, it creates SEO problems and
affects Google’s algorithm for your ranking.
10. And the last of
these tips for search engine optimization, do not underestimate or
discount the power of social marketing. This is a great contributor to
SEO.
Social Media should be part of your SEO strategy as building
relationships and interacting with connections can help build your brand
enormously. Not only that but it gives you exposure and helps build a
trusted community and gain credibility.
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There
are many more SEO elements that can be integrated into a new site
design and architecture – which ones would you add to this list?

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