Google AdSense: Get You Started Off On The Right Foot

What is Google Adsense?


Most online marketers are familiar with Google Adsense which is a Pay-Per Click
(PPC) service. Every time someone clicks on an Adsense advertisement on
your blog or website, you are paid a portion of the revenue which
Google collects from the advertiser. Google ads come in various shapes
and sizes. They can be in simple text, flashing, animated or picture
adverts.



But do you know how it all works and how you can make more money with it? How is your Adsense conversion?

How
well you do with Adsense all depends on how well you are using your
keywords. All you need to do is find the keywords that bring in more
revenue per click. Sounds simple enough but you need to do a little
research to get these keywords.


While getting a lot of traffic will get you more impressions of your Adsense ads,
you also want to get more clicks. There are several things that you can
do to increase clicks. First of all, make sure that your ads are placed
in a prime location where visitors will see them. Next, make sure you
don't have too many other links on your pages that visitors might be
tempted to click rather than clicking on the Adsense ad. You can also
change the graphics/style of your Adsense ads to make them more
appealing to the eye and/or to fit better along with your blog or
website theme.






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How to sign up for AdSense

Signing up for Google Adsense is
relatively easy. But a very common mistake that new AdSense users tend
to make is that they do not confirm their accounts. If you want to get
paid, you need to do this.


Once
your website has been accepted by Google Adsense (the application
process can take a couple of days to complete), you can create some ads
for your site. The easiest way to do this is to walk step by step
through the Adsense information contained on the "AdSense Setup" tab.
You have several options to choose from and each are explained
thoroughly. You can edit every component of the ads including, colors,
layouts and even the types of ads you want to display.



Here are some of the Adsense sizes which work best:


  • 336 * 280 : Large Rectangle
  • 300*250 :
  • 728*90
  • 160*600
Placing your ads on your site is a
little more complicated but it only takes one time to really understand
what you need to do. Also, certain platforms, like Blogger, Squidoo,
HubPages and other web content sites, do this automatically for you
based on the keywords that are targeted in your website. Remember to
grant third party sites the right to host adverts for you. If you're
placing your ads on your sites manually, you just need to copy and HTML
code that Google provides you with and paste it into your website where
you want.



Google can evaluate what your site
visitor would be interested in based on the content/keywords that your
website/blog contains. When used in the right way, this can be more
powerful and effective than the biggest, loudest, most popular
commercials on television.



The publisher must now prove that they own the web site that they intend to run ads on.

It's
important to keep in mind that the costliest clicks are not necessarily
the best ones in terms of conversion. Although you can find some
keywords that pay $40 to $50 per click, you really won't earn very much
if no one is clicking on them anyway. So, it's better to seek out the
keywords and keyword phrases that people are often clicking on. There
are many free tools that you can use to find these words. Google Trends
or the Google Adwords Keyword Tool are just a couple.  


How
much money you make with Google Adsense depends on many factors. The
advertisers have made a bid for each time someone clicks on their ad. If
you are featuring a high-bid ad, you will make more money when someone
clicks on it. But if you aren't getting any traffic to your site, you
won't get any clicks. So, keywords are also very important. Make sure
that your site is targeting the right keywords and the ads that go along
with these keywords. Then, when you do get traffic to your site, those
visiting will find relevant content in the ads that are displayed and
they will be more likely to click on them.



Detailed instructions on how to
improve the efficiency of your AdSense blocks can be found in the Google
AdSense resources section:



https://www.google.com/adsense/adsense-resources


Publish New Content Regularly

Writing new content every day is not some great revelation, but it is proven to generate traffic to
your website. Make sure that you are using the best keywords and the
best keyword density in your posts. Try to post a new page to your
website every day. When you post a new page you are increasing the
chances that somebody will click on your ads.



Having too much advertising
on your website will leave the reader wondering what they need to click
for information. This can also look like spamming, something that you
never want to do.






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Just as important is finding the
highest converting keywords. Your goal is to find the keywords that
effectively balance the quality of the keyword (in terms of offering a
decent payout per click) and a high possibility that people will click
on it. When you hit that right optimized balance, your Adsense
conversion rates will increase dramatically.



Hopefully this basic Google Adsense
information will get you started on the right foot. Enjoy your new
revenue stream, some people make a living at it!



*********

Always Do Good

Remember to always do good in business.  The better you can do for people the more successful you will become.


Don’t meet expectation, exceed it!


Success by choice, not by chance.


- Anne-Marie Ronsen


 Feel
free to share a tip which has worked well for you and has helped you to
increase your Adsense revenue. Do you have any comments or thoughts
about this post that you’d love to share with us? Then please do by
using the comment box below. Remember that your comments and thoughts
are highly welcomed and appreciated.
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