How to Start Your Own Newsletter and Building An Email List
How to Start Your Own Newsletter and Building An Email List
Email Marketing Plan, email marketing service, autoresponder, email newsletter software, email marketing, how to build a list, How to Build an Email List
VISIT WEBSITE (learn more)
you’re offering your audience a way to subscribe to get emails from you
that contain informal news or broadcasts that you send out. This is
usually in addition to the content that you already have on your blog or
online business website, and totally separate from an RSS feed
subscription.
It’s important to capture email addresses because:
1. It’s a great way to communicate with your audience on a more
personal level. There’s just something about receiving an email from
somebody that makes it extremely effective at getting a point across, or
making people take some kind of action.
2. An email list will never die. In other words, if you have an email
list, you will always have a way to communicate with your audience.
Blogs and websites can die. RSS readers and feed subscription services
could vanish. But, those email addresses will never change and you can
always keep your audience informed of what you’re up to, even if you go
completely off the radar.
3. It’s where the money is.
Regarding #3, you may or may not have heard this expression before: “The Money is in the List.”
It’s
an expression that has been used in the internet marketing industry
since the birth of email (or “snail mail” for that matter), because it’s
true. However, you have to be careful if you’re going to try and use
your email list to make money online.
How To Start Your Own Newsletter Subscription
Step One: Signup For an Auto-Responder Service Account
You
have many options when it comes to signing up with an email marketing
service, but Smart i-Autoresponder is by far the best in my opinion. You have the ability to manage several lists from different websites under the same account, if you choose to do so.
Step 2: Setup Your First Email List
After you register for your account and sign in, you’ll be taken to your control panel. Now, we need to setup your list.
First, click on “create and manage” lists:
Second,
fill in the settings for your list. The “From” Name:, and “Address” are
all things that your newsletter subscribers will see when they get your
emails. The “List Name” and the “List Description” are mainly for you
for organizational purposes.
Lastly,
the “Contact Address” is the address that is in your account settings.
It will be shown at the bottom of each of your emails, as required by
law (the CAN-SPAM Act).
Step 3: Setup Your Confirmed Opt-In Email
A
confirmed opt-in email is an email that gets sent to people immediately
after they subscribe to your newsletter. This email contains a link
that is used to confirm that the person is indeed a human and is someone
who is interested in joining your list. Also, it helps you make sure
that the email address that they entered is valid, and not a fake one
that they used just to grab a hold of whatever freebie you might have to
offer.
You are given the option to turn this feature off, but it is not recommended for the reasons mentioned above.
Step 4: Set Up Your Success Page
This
is where you insert a URL back to your website which is exactly where
your subscribers will be taken after they click the confirmation link in
the email. On this page, which you’ll have to create on your own website/blog first, you can do a number of things:
- Thank the person for their confirmation.
- Welcome them to your newsletter, and announce that they will be shortly receiving an email from you.
- If you’re giving away something like an eBook, for example, you can
let them know that links to their gift will be included in the next
email.
- You can ask your new subscriber to “white list” your email address so it will not be blocked by spam filters.
- This
is also a great opportunity to add in an offer for either a product
that you already have for sale, or an affiliate product related to your
niche.
Understanding “Follow Up” Messages
A
followup message is a pre-written email that gets sent out to your
subscribers. The first one is always a welcome email that is sent out
immediately after they click the confirmation link in the first email
that they receive. An unlimited amount of additional followup messages
can be pre-written and setup to be sent out in certain time intervals
that you can customize. This is where the term “autoresponder”
comes from, because after new subscribers sign up for your list, they
are automatically sent the series of followup emails that you create in
the time interval that you set.
Step 5: Writing Your Welcome Message (Follow Up #1)
Your
first followup message is always sent out immediately after
subscribing, so it’s always good to put some kind of welcome message
within this email. In it, you might want to include:
- A formal welcome and thank you for signing up for your newsletter.
- Any links to any freebies that you might be giving away.
- What to expect in the newsletter (i.e, what your subscribers have to look forward to).
- Again asking your subscribers to “white list” your email address.
- A way to contact you.
You can add other things if you’d like, but as far as a welcome email followup message goes, those things are pretty standard.
Now, when you write your first followup message, you’ll notice that you have the option of writing an email in html format, or plain text format:
I recommend writing your emails in plain text, because plain text emails can be read by those who cannot receive html messages.
Step 6: Send Yourself a Test Message
After
you finish writing any email, you should always send yourself a test
message first so you can see exactly what your subscribers are receiving
from you, and so you can re-read your emails and check for any errors
too.
After you save your
messages, you’ll be shown a screen that lists all of the messages you
have in your autoresponder series. To the right of each message, you’ll
see the following options:
The “Spam?”
number you see there is a rating that is given to each of your emails
that show you how “spammy” your email is. It’s based on a number of
things, including some of the words you write in your email, as well as
the number of links you include (and what they link to), but if you
write an honest email, even if it includes a few links, you should have
no problems at all. A high score will be a good indicator that your
email may be blocked by some your subscribers’ email programs.
When you click on “Test”,
you’ll have the ability to send a test email to any email address that
you want. If after you receive your email you want to update or change a
few things, you can always go back and click on your message to edit
it. Make sure you save it for any changes to actually take place.
Step 7: Setting Up Your Opt-In / Web Form
The
web form is the form that you will place on your blog or website to
collect email addresses. The one you see here on SPI was custom built
for me by my web designers, but you can actually customize really well
using the built in web form builder within your auto-responder service.
Click on “Web Form” at the top, and then “Create Web Form”:
This
will load a “web form generator”, which gives you the ability to choose
from several options, fonts, colors, etc. to create your own form. You
can play around with this until you finally come up with a design that
you like. Remember where you will be placing this opt-in form on your
website, as this will have an impact on the size of the form that you
create.
After you’re happy with your web form design, you’ll need to customize your settings.
The Code
After
you design your web form and finish with the settings, you’ll need to
grab the piece of code that you insert onto your website that will show
the form to your visitors. It’s not as hard as you probably think.
If You Have a WordPress Blog, you can use these two easy options:
1.
Copy and Paste the Code into the HTML Editor for a Post or Page: If you
want your form to show up within a blog post, or within a page that you
create, you’ll have to copy and paste the code into the html editor,
which can be found next to the “Visual Tab” in the upper right hand of
where you write your posts/pages:
2.
Copy and Paste the Code Into a “Text Widget” for Your Sidebar: If you
want your form to show up in the sidebar, probably the easiest thing to
do is go into your WordPress account, and under Appearance > Widgets,
create a new “Text Widget” for your sidebar and copy the snippet into
there.
And that’s it! After you place the web form onto your website, you’ll then have the ability to begin growing your email list!
Click the link below and watch the free presentation and see if SMART i-Autoresponder service works for you.
Launching an effective auto-responder
campaign can mean the difference between a struggling business and a
wildly successful one.
Don’t meet expectation, exceed it!
Success by choice, not by chance.
- Anne-Marie Ronsen
Email Marketing Plan, email marketing service, autoresponder, email newsletter software, email marketing, how to build a list, How to Build an Email List
VISIT WEBSITE (learn more) It’s not the size of the list that matters, it’s how responsive it is. If you have a list of 100,000 people but only 5% of them open your emails, then you basically have a list of only 5000 people.
When you setup an email newsletter, you’re offering your audience a way to subscribe to get emails from you
that contain informal news or broadcasts that you send out. This is
usually in addition to the content that you already have on your blog or
online business website, and totally separate from an RSS feed
subscription.
It’s important to capture email addresses because:
1. It’s a great way to communicate with your audience on a more
personal level. There’s just something about receiving an email from
somebody that makes it extremely effective at getting a point across, or
making people take some kind of action.
2. An email list will never die. In other words, if you have an email
list, you will always have a way to communicate with your audience.
Blogs and websites can die. RSS readers and feed subscription services
could vanish. But, those email addresses will never change and you can
always keep your audience informed of what you’re up to, even if you go
completely off the radar.
3. It’s where the money is.
Regarding #3, you may or may not have heard this expression before: “The Money is in the List.”
It’s
an expression that has been used in the internet marketing industry
since the birth of email (or “snail mail” for that matter), because it’s
true. However, you have to be careful if you’re going to try and use
your email list to make money online.
When
you post a message on your Facebook page, you’re lucky if 5% of your
audience sees it. When you tweet, you’re lucky if 1% of your followers
are online. However, with email it’s not unusual to receive a 30-50%
open rate if you know what you’re doing. On top of that, emails drive
business…
you post a message on your Facebook page, you’re lucky if 5% of your
audience sees it. When you tweet, you’re lucky if 1% of your followers
are online. However, with email it’s not unusual to receive a 30-50%
open rate if you know what you’re doing. On top of that, emails drive
business…
How To Start Your Own Newsletter Subscription
Step One: Signup For an Auto-Responder Service Account
You
have many options when it comes to signing up with an email marketing
service, but Smart i-Autoresponder is by far the best in my opinion. You have the ability to manage several lists from different websites under the same account, if you choose to do so.
Step 2: Setup Your First Email List
After you register for your account and sign in, you’ll be taken to your control panel. Now, we need to setup your list.
First, click on “create and manage” lists:
Second,
fill in the settings for your list. The “From” Name:, and “Address” are
all things that your newsletter subscribers will see when they get your
emails. The “List Name” and the “List Description” are mainly for you
for organizational purposes.
Lastly,
the “Contact Address” is the address that is in your account settings.
It will be shown at the bottom of each of your emails, as required by
law (the CAN-SPAM Act).
Step 3: Setup Your Confirmed Opt-In Email
A
confirmed opt-in email is an email that gets sent to people immediately
after they subscribe to your newsletter. This email contains a link
that is used to confirm that the person is indeed a human and is someone
who is interested in joining your list. Also, it helps you make sure
that the email address that they entered is valid, and not a fake one
that they used just to grab a hold of whatever freebie you might have to
offer.
You are given the option to turn this feature off, but it is not recommended for the reasons mentioned above.
Step 4: Set Up Your Success Page
This
is where you insert a URL back to your website which is exactly where
your subscribers will be taken after they click the confirmation link in
the email. On this page, which you’ll have to create on your own website/blog first, you can do a number of things:
- Thank the person for their confirmation.
- Welcome them to your newsletter, and announce that they will be shortly receiving an email from you.
- If you’re giving away something like an eBook, for example, you can
let them know that links to their gift will be included in the next
email.
- You can ask your new subscriber to “white list” your email address so it will not be blocked by spam filters.
- This
is also a great opportunity to add in an offer for either a product
that you already have for sale, or an affiliate product related to your
niche.
Understanding “Follow Up” Messages
A
followup message is a pre-written email that gets sent out to your
subscribers. The first one is always a welcome email that is sent out
immediately after they click the confirmation link in the first email
that they receive. An unlimited amount of additional followup messages
can be pre-written and setup to be sent out in certain time intervals
that you can customize. This is where the term “autoresponder”
comes from, because after new subscribers sign up for your list, they
are automatically sent the series of followup emails that you create in
the time interval that you set.
Step 5: Writing Your Welcome Message (Follow Up #1)
Your
first followup message is always sent out immediately after
subscribing, so it’s always good to put some kind of welcome message
within this email. In it, you might want to include:
- A formal welcome and thank you for signing up for your newsletter.
- Any links to any freebies that you might be giving away.
- What to expect in the newsletter (i.e, what your subscribers have to look forward to).
- Again asking your subscribers to “white list” your email address.
- A way to contact you.
You can add other things if you’d like, but as far as a welcome email followup message goes, those things are pretty standard.
Now, when you write your first followup message, you’ll notice that you have the option of writing an email in html format, or plain text format:
I recommend writing your emails in plain text, because plain text emails can be read by those who cannot receive html messages.
Step 6: Send Yourself a Test Message
After
you finish writing any email, you should always send yourself a test
message first so you can see exactly what your subscribers are receiving
from you, and so you can re-read your emails and check for any errors
too.
After you save your
messages, you’ll be shown a screen that lists all of the messages you
have in your autoresponder series. To the right of each message, you’ll
see the following options:
The “Spam?”
number you see there is a rating that is given to each of your emails
that show you how “spammy” your email is. It’s based on a number of
things, including some of the words you write in your email, as well as
the number of links you include (and what they link to), but if you
write an honest email, even if it includes a few links, you should have
no problems at all. A high score will be a good indicator that your
email may be blocked by some your subscribers’ email programs.
When you click on “Test”,
you’ll have the ability to send a test email to any email address that
you want. If after you receive your email you want to update or change a
few things, you can always go back and click on your message to edit
it. Make sure you save it for any changes to actually take place.
Step 7: Setting Up Your Opt-In / Web Form
The
web form is the form that you will place on your blog or website to
collect email addresses. The one you see here on SPI was custom built
for me by my web designers, but you can actually customize really well
using the built in web form builder within your auto-responder service.
Click on “Web Form” at the top, and then “Create Web Form”:
This
will load a “web form generator”, which gives you the ability to choose
from several options, fonts, colors, etc. to create your own form. You
can play around with this until you finally come up with a design that
you like. Remember where you will be placing this opt-in form on your
website, as this will have an impact on the size of the form that you
create.
After you’re happy with your web form design, you’ll need to customize your settings.
The Code
After
you design your web form and finish with the settings, you’ll need to
grab the piece of code that you insert onto your website that will show
the form to your visitors. It’s not as hard as you probably think.
If You Have a WordPress Blog, you can use these two easy options:
1.
Copy and Paste the Code into the HTML Editor for a Post or Page: If you
want your form to show up within a blog post, or within a page that you
create, you’ll have to copy and paste the code into the html editor,
which can be found next to the “Visual Tab” in the upper right hand of
where you write your posts/pages:
2.
Copy and Paste the Code Into a “Text Widget” for Your Sidebar: If you
want your form to show up in the sidebar, probably the easiest thing to
do is go into your WordPress account, and under Appearance > Widgets,
create a new “Text Widget” for your sidebar and copy the snippet into
there.
And that’s it! After you place the web form onto your website, you’ll then have the ability to begin growing your email list!
100% Newbie friendly and GUARANTEED to work!
http://goo.gl/HXg7B0
Professionalism and integrity on your part will take care of the rest of the equation.
Launching an effective auto-responder
campaign can mean the difference between a struggling business and a
wildly successful one.
************************************
I
hope the recommendations in this post have been useful. I’m aware that
we’ve tried to cover a huge range of things in one post, so don’t be
discouraged if it seems overwhelming! At the end of the day, it all
comes down to building your list and writing a newsletter that your
audience enjoys. Now, you should have no excuse not to get started,
because everything you need is right here.
I
hope the recommendations in this post have been useful. I’m aware that
we’ve tried to cover a huge range of things in one post, so don’t be
discouraged if it seems overwhelming! At the end of the day, it all
comes down to building your list and writing a newsletter that your
audience enjoys. Now, you should have no excuse not to get started,
because everything you need is right here.
*********
Always Do Good
Remember to always do good in business. The better you can do for people the more successful you will become.Don’t meet expectation, exceed it!
Success by choice, not by chance.
- Anne-Marie Ronsen
Do you
have any comments or thoughts about this post that you’d love to share
with us? Then please do by using the comment box below. Remember that
your comments and thoughts are highly welcomed and appreciated.
have any comments or thoughts about this post that you’d love to share
with us? Then please do by using the comment box below. Remember that
your comments and thoughts are highly welcomed and appreciated.
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